Email Marketing
The popularity of email marketing is rapidly increasing because it has proven to be far more cost effective than more traditional methods.
Email can be used to communicate marketing or other messages to a large audience, for example:
- Mailshots
- E-newsletters
- Product information such as catalogues
- Business e-cards
- Competitions
As with all other communications to existing and prospective customers, you must carefully plan your email marketing to ensure that it is pertinent and appealing to its audience. Email marketing can be an invaluable way of attracting new customers as well as reinforcing relationships with existing customers. However, as with all types of marketing communications, you need to be careful not to bombard people with information that they aren't interested in reading; there is the risk that they will then simply delete future messages from you or filter your mail as junk!
There are very strict rules governing email marketing and if you are going to contact people via email then you need to make sure that you are operating within these rules. You can review the Data Protection Rules on the DTI website; also the Direct Marketing Association (people who have registered with this organisation ask not to be emailed marketing or other sales information).
Box Design email marketing service
We can convert content that you supply us into a suitable format for bulk email transmission. Please contact us for further details.
